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CRM vs NOW Stock Comparison

Compare Salesforce, Inc. (CRM) and ServiceNow, Inc. (NOW) side by side. View price, valuation, dividends, and financial metrics.

CRM logo
CRM

Salesforce, Inc.

$202.46+4.30%

Technology / Software - Application · $188.7B market cap

NOW logo
NOW

ServiceNow, Inc.

$120.38+5.73%

Technology / Software - Application · $127.0B market cap

CRM vs NOW — Key Metrics

MetricCRMNOW
Price$202.46$120.38
Change Today4.30%5.73%
Market Cap$188.7B$127.0B
P/E Ratio (TTM)24.7368.20
Forward P/E13.5124.03
Price/Book3.3312.38
EPS (TTM)$7.86$1.69
EPS (Forward)$3.11$0.97
Dividend Yield0.87%None
PEG Ratio1.4421.20
52-Week High$296.05$211.48
52-Week Low$174.57$98.00
Volume15.8M26.5M
Avg VolumeN/AN/A
Enterprise Value$194.0B$122.0B
Profit Margin1795.8%1316.5%
Revenue Growth12.1%20.7%
Return on Equity12.4%15.5%
Debt/Equity0.300.19
SectorTechnologyTechnology
IndustrySoftware - ApplicationSoftware - Application

CRM vs NOW Analysis

Both CRM and NOW operate in the Technology sector within the Software - Application industry, making them direct competitors.

CRM has a 1.5x larger market capitalization than NOW.

CRM trades at a lower P/E ratio (24.7x) compared to NOW (68.2x), suggesting CRM may be more attractively valued relative to its earnings.

CRM pays a dividend (0.87% yield) while NOW does not currently pay dividends.

Looking at profitability, CRM has a profit margin of 1795.8% while NOW's is 1316.5%. CRM converts more of its revenue into profit.

In terms of growth, CRM has revenue growth of 12.1% versus 20.7% for NOW. NOW is growing its top line faster.

Frequently Asked Questions

Which is a better investment, CRM or NOW?
Both stocks have different strengths. Salesforce, Inc. (CRM) trades at $202.46 with a $188.7B market cap, while ServiceNow, Inc. (NOW) trades at $120.38 with a $127.0B market cap. CRM trades at a lower P/E ratio (24.7x) compared to NOW (68.2x), suggesting CRM may be more attractively valued relative to its earnings. The better choice depends on your investment goals, time horizon, and risk tolerance.
Are CRM and NOW in the same sector?
Both CRM and NOW operate in the Technology sector within the Software - Application industry, making them direct competitors.
Do CRM and NOW pay dividends?
CRM pays a dividend (0.87% yield) while NOW does not currently pay dividends.

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